3 Reasons To Publish An E-Newsletter AND A Blog
With spam filters on high alert, delivering a newsletter by email is not as easy as it was even Arlington homes one year ago. Should it reach your subscriber’s inbox (without getting siphoned into a junk folder), it still has to vie for attention amongst dozens – or even hundreds – of new messages.
1. A blog is not Lake San Marcos homes “email”
A Weblog or blog, on the other hand, is a page on your site that can be updated several times a week with fresh content. If a reader has “subscribed” to your blog, he or she gets an alert (consisting of the headline and brief summary) every time you post new information.
I.e., much the same way you can include a teaser paragraph in your e-newsletter with a link back to the full article on your site.
If you’re thinking that subscribers have acupuncture for fertility arizona to proactively “visit” your blog (a “pull” tactic) vs. having an ezine or e-newsletter delivered to them (a “push” Luxury condo and loft sales in Manhattan approach) there’s good news.
You can subscribe to a blog using downloadable software called a newsreader. NewsGator www.newsgator.com is a popular one as it integrates seamlessly with Outlook. There are lots of newsreaders to choose from, many of them free. Once installed on your desktop, the newsreader (also called a news aggregator) grabs the latest updates to your blog via an RSS feed.
No need to worry what RSS is (it stands for Really Simple Syndication). Just have faith that RSS is a new way to publish and distribute content on the Web without using email. And that’s the point. No email. So, no worries about spam filters or delivery problems.
2. A blog is an instant publishing tool
A blog is an easy-to-use content management tool. When you “blog,” you are instantly adding new content to your site via a Web interface. No technical or pr
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