Selling one Solution for Everything is a Mistake
Selling one Solution for Everything is a Mistake
A recent conversation with a salesperson horrified me when they alleged the direction they were getting from the sales manager was to sell one service and focus on it completely. This brought me back to memories when I was selling copiers and our product line was very limited. In my case we had no choice since we only had one product to sell. However, today’s businesses often have a suite of services to sell and can’t afford to adopt this strategy.
This “one solution strategy” would be like a doctor prescribing one pill for every ailment regardless of what the patient complained about. What would you do if you had a migraine and your doctor prescribed you one pill, the same pill and dosage for everyone was his cure. It might be his only remedy for migraines, high blood pressure or arthritis and anything else you have a problem with. You would run from that doctor like everyone else.
On ARISTON ARSF 1290 one hand it is great to highlight a specific product during one day of the week or during a special promotion to generate specific sales. We simply should not turn a blind eye to all the other services a client needs when they are in need.
Don’t prescribe unless you know the pain
A Doctor shouldn’t prescribe medicine unless they know what causes the pain and salespeople shouldn’t offer a solution when we don’t have enough or any information. Sending a salesperson out to sell AVA.com.ua only one solution equals malpractice in my eyes.
It is one thing when a customer walks in our door and an order taker or customer service person responds to their request and specific needs. After all, most Customer Sales Representatives will develop the “order taker” response if they ar
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