How Not To Sell Your Artwork!
Again as ridiculous as some of these seem I have personally witnessed them. Although most artists have not taken business or sales marketing courses I believe that artists should make an attempt at least to learn the business aspect of selling ones art.
Here are some ways to NOT sell your artwork
Whether in a gallery, in your studio, online at an exhibition make sure you don’t have a resume or/and a business card available. As most artists have a business card handy there are many at i.e. exhibitions that do not. Generally information will only help the customer in a positive way to decide when they are on the ball to purchase.
Lean your artwork on the floor against the wall or stack them so nobody can see what you have to offer. This also looks very unprofessional. When I see a huge stack of paintings leaning Газовые колонки against the wall I make an immediate assumption that LIEBHERR CNESF 3033 this person works fast and they must not spend a lot of time on their work. This assumption is most likely wrong however you don’t want people to assume wrong things about you.
At an exhibition act uninterested when people are browsing your artwork, read a book, have a friend fill in for you, don’t approach. I was shocked at the amount of times this happened at the last exhibition I attended.
Don’t put a price tag when displaying your artwork at art shows, openings, online, etc. This is probably the most frustrating thing I see individuals do for any merchandise that is sold. People want to know what the price is and most people do not have the patience to call you, write a letter, an email, walk into a gallery and wait for someone to serve them they want to know and quickly and that is the reality.
Think of yourself as not only the artist who painted the artwork on display, think of yourself as the representative the PR of your work. If you give someone attitude or ignore someone that will reflect negatively onto your work and your name. I hope I don’t have to tell you how small the world is or how burning one bridge can ruin your day/week/year down the road.
So here are more ideas of how NOT to sell your artwork: Price your art higher then art by artists that have similar career accomplishments and experience as yours. Anyone who is going to comparison shop will surely not buy yours. If you are interested in how to price your work please read “How to Price Your Artwork Realistically,” at www.houseofcachet.com
If someone
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